cc-logo-color.gif (145763 bytes)  button-home.gif (314 bytes)button-location.gif (379 bytes) button-contact.gif (396 bytes)

 

 

Serving Southwest Louisiana since 1962

button health.jpg (4630 bytes) button serv.jpg (3904 bytes) button phy.jpg (4056 bytes) button refil.jpg (4659 bytes) button ask.jpg (4373 bytes) button exp p.jpg (4474 bytes)

 

 

Study: Media Exposure Hurts Kids’ School Performance

Other research: Children’s TV Food Ads Link Food with Happiness

 

            Too much time spent in front of the television can drag down kids’ grades and help spur poor eating habits that lead to obesity, according to two recent U.S. studies published this month in “Pediatrics,” the journal of the American Academy of Pediatrics (AAP). 

One study involving middle school students found that more time in front of the TV during weekdays meant poorer school performance at school.  The content of the programming had an even stronger negative effect to school grades. Students that could watch R-rated movies or whatever they wanted on TV did worse in school.

The second study tracked the volume, and types of food-related advertising included in programming aimed at pre-schoolers. The researchers found that most ads were aimed at pulling children toward long-lasting relationships with particular products. The majority of the ads associated food of poor nutritional quality with fun and being happy or excited.

According to the AAP, the average American child spends about four hours each day in front of the TV.   That’s far more than the AAP recommendation of no more than one to two hours a day of “screen time,” which also includes time spent playing video games or chatting with friends online.

“From previous studies we know excessive screen time can lead to obesity, aggression, and high-risk behaviors.   Now, we not only know that hours in front of the TV  affects school performance, but also, children’s exposure to adult content and food advertising has a strong negative impact,” said Dr. Michelle Sumrall, pediatrician at the Children's Clinic of SWLA.   

“A child needs to spend as much time growing and learning as possible,” says Sumrall.  “The hours spent watching TV takes away time from homework and reading resulting in poorer school performance. It takes away from learning how to be physically active to help maintain good health. It sets children up for a sedentary adult life at risk for diabetes, heart disease, and obesity.”

The AAP suggests the following tips for parents to help their children develop positive media habits:

  • Set limits. Limit your child’s use of TV, movies, video games and online chatting to no more than 1 or 2 hours per day.
  • Watch TV with your child.  Talk about what you see. Explain to younger children that characters are make-believe and not real.  Help your older children find the right message. Discuss how the program relates to your family’s values.
  • Help your child resist commercials. Explain that the purpose of commercials is to make people want things they don’t need. 
  • Give other options. Watching TV, chatting online, etc. can become a habit for your child. Help your child find other things to do with his time, such as playing, reading, or learning a hobby, sport, instrument, or an art.
  • Set a good example. You are the most important role model in your child’s life. Limiting your own “screen time” will help your child do the same.
  • Use parental block controls provided on TVs or through cable providers to prevent kids from accessing adult content.

 October, 2006

 

 button-patient.gif (580 bytes) button-insurance.gif (358 bytes) button-empl.gif (459 bytes)